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Coupang escalates tit-for-tat with antitrust watchdog - 쿠팡, 독점금지 감시단체에 맞대응 확대

by 정이로운 잉여생활 2024. 6. 15.
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https://www.koreatimes.co.kr/www/tech/2024/06/419_376638.html

 

Coupang escalates tit-for-tat with antitrust watchdog

Coupang is stepping up counteractions against the nation’s antitrust watchdog, in response to what experts and industry officials describe as 'excessive and unjust' sanctions imposed on the leading e-commerce firm.

www.koreatimes.co.kr

 

 

Retail industry criticizes Fair Trade Commission for imposing excessive, unjust sanctions

 

retail indsutry 리테일 산업

Fair Trade Commission 공정 거래 위원해

excessive = outrageous = ridiculous = ludicrous = absurd = over the top = too much = inordinate = over the limit = going to far = undue = a bit much = disproportionate = immoderate = extreme 과도한, 터무니없는 

unjust = unfair = wrongful = unjustified = unreasonable = undeserved = inequitable = discriminatory = preferential = one-sided 부당한, 불공정한, 차별적인

sactions = restriction = regulation = constraint = restraint = limitation = control = confinement = circumscription = curb 제재, 한정, 규정, 규제, 제한

impose = levy = institute = lay down = set down = implement = conduct = carry out = bring to effect = put into effect 부과하다, 시행하다, 정하다, 수행하다

 


Coupang is stepping up counteractions against the nation’s antitrust watchdog, in response to what experts and industry officials describe as "excessive and unjust" sanctions imposed on the leading e-commerce firm. The reaction came in response to the Fair Trade Commission's (FTC) latest decision to levy fines of 140 billion won ($101 million) on Coupang. The fine was imposed due to allegations that the company manipulated an in-app algorithm to boost sales of products from its private brand.

 

step up = increase = ramp up = amp up = beef up = strengthen = enhance = bolster = consolidate = fortify = solidify 강화하다, 굳건히하다, 증가시키다

counteractions against ~에 대한 대응, ~에 대한 반작용, 반동, ~에 대한 저지

counteract = counter (무엇의 악영향에) 대응하다

antitrust watchdog 독점금지의 감시단체

in response to ~에 대한 대응으로, ~에 대한 대답으로

come in response to ~에 대한 대응으로 나오다, ~에 대한 반응으로 나오다

levy fines = impoase fines 벌금을 물리다

allegations = accusation = charge = claim = assertion = suspicion = rap = prosecution = indictment = crimination = arraignment 혐의, 주장, 기소, 비난, 규탄

manipulate = forge = counterfeit 조작하다, 위조하다

 


Legal experts sided with Coupang, calling the regulation hasty and unfair, as it remains ambiguous whether the firm’s sales practice can be seen as illegal. “Above all, the scale of fines looks too excessive, as it is uncertain whether it has breached the law, and on top of that, the authority has yet to prove that the alleged algorithm manipulation hampered customer benefits,” Choi June-sun, professor emeritus at Sungkyunkwan University Law School, said.

 

side with = take one's side = take one's part = take sides = be on one's side ~의 편을 들다

hasty = hurried = rash = imprudent = indiscreet = injudicious = incautious = unwary = careless = thoughtless = heedless = thoughtless = impulsive = reckless = rash 경솔한, 신중하지 못한

sales practice 영업 활동

hamper = hinder = obstruct = curb = impede = hold back 방해하다, 저지하다

ambiguous = vague = equivocal = ambivalent = indefinite = non-committal = indeterminate = unfathomable = gray zone 애매한, 애매모호한

breach the law = infringe the law = break the law = go against the law = run counter to the law = violate the law = transgress the law = defy the law = contravene the law 법을 위반하다, 법을 어기다

on top of that = above all = besides = moreover = in addition to that = over the above these = above everything else = before everything else = other than that 무엇보다도, 그 위에, ~뿐아니라, 게다가, 그 외에

 


The fines are the highest ever imposed on a single retailer here. The FTC cited a similar case from an overseas authority to justify its latest regulation against Coupang. According to the watchdog, the European Union's (EU) competition authority ordered Amazon to rectify a similar sales practice in 2022.

 

the highest ever = all-time high = record high 사상 최고 

similar case 유사한 사례

regulation = sactions = restriction = constraint = restraint = limitation = control = confinement = circumscription = curb 제재, 한정, 규정, 규제, 제한

rectify = amend = put right = correct = set right = make right = put to rights 고치다, 바로잡다

 


But the expert said it is unfair to apply the case to Korea on equal terms. “The EU has displayed a negative stance toward global big tech firms,” Choi said. “It doesn't make sense for the Korean antitrust authority to follow the same path, especially since the Coupang case is not widely viewed as a clear violation of local laws.”

 

on equal terms 평등한 조건으로, 대등한 조건으로

display a negative stance = take a negative stance 부정적인 입장을 취하다

follow the same path = take a similar approach 같은 길을 따르다

follow suit 방금 남이 한대로 따라하다

be no widely viewed as ~로 보여지지는 않는다

clear violation 명백한 위반

violation = infringement = transgression = contravention = breach = defiance 위반, 위배, 어김, 저항, 반대

 


Coupang is also adopting a firm stance, stating that its ultra-fast Rocket Delivery service will cease to be available if the company is prohibited from continuing the practice. The retailer also expressed concerns that its mega-sized investment of 22 trillion won will not proceed as planned due to the FTC sanction. Retail industry officials said the sanction leaves much to be desired, as Chinese e-commerce firms such as AliExpress and Temu face less stringent regulatory hurdles.

 

adop a firm stance 확고한 자세를 취하다

ultra-fast Rocket Delivery service 초고속 로켓 배송서비스

cease to be available 이용이 불가능해지다

proceed as planned 일정대로 진행하다

leave much to be desired 미흡한 점이 많이 있다, 아쉬운 점이 많다

stringent = strict = firm = rigid = rigorous = severe = tough 긴박한, 절박한, 엄중한

regulatory hurdles 규제적 장애물

 


“The latest sanction may dampen investor sentiment among other domestic retailers, amid concerns that they too could face similarly severe penalties,” an official at a retail company here said. “Chinese e-commerce firms have generated a number of controversies for their sales of hazardous products, but no such heavy sanctions have been imposed on them, which constitutes reverse discrimination.” Coupang is set to file an administrative litigation, and justify the legitimacy of its sales practices.

 

dampen = discourage = dishearten = deter = thwart = frustrate = foil = stymie 낙담시키다, 단념시키다,기세를 꺾다

similarly = likewise = in similar fashion = in like manner = comparably = correspondingly = anologously 비슷하게, 유사하게

face severe penalties = face harsh punishment 엄중한 처벌에 직면하다

controversy = dispute = argument = debate = altercation = quarrel = squabble = wranggle = dissension = strife = confllict = clash = collision = row = feud = friction = spat = contention 논란, 논쟁, 언쟁, 충돌

hazardous = toxic = dangerous = deterimental = risky = damaging = venomous = poisonous = perious = unsafe = precarious = chancy = uncertain = critical = noxious = virulent = deadly = harmful = malign = sinister = injurious = nasty = hurtful = deleterious = inimical = nocuous = baleful 해로운, 나쁜, 위험한, 위태로운, 유해한

reverse discrimination 역 차별

positive discrimination = affirmative discriminaition 긍정적 차별, 약자 우대

justify the legitimacy 합법성을 정당화하다

legitimacy = justification = authenticity = legality = lawfulness 정당성, 합법성, 타당성, 합법, 적법

file an administrative litigation 행정 소송을 제기하다

 

 

 

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